Our History

The Beginning
1974
1974

The Beginning

Two colleagues decide to start a P-O-P firm in Palatine, Illinois (the ‘c’ at the end of the Benchmarc comes from Marc, the name of one partner’s son). Ironically, both partners initially saw this as little more than a temporary collaboration.

Their first product: an Anco Wiper Blade Display. Additional projects quickly followed and the ‘temporary’ venture becomes far more.

Moving Into Full Programs
1980
1980

Moving Into Full Programs

The company moves from building single displays to developing full display programs for clients.

The General Motors service department program features multiple components that can fit into any brand of dealership.

Thirty Years and Still Going Strong
1982
1982

Thirty Years and Still Going Strong

Seeing a need in the automotive aftermarket marketplace, the modular tire stand is introduced as the firm’s first standard product.

The longest-running product that Benchmarc has made, this versatile item is still in demand three decades later.

Serving New Markets
1985
1985

Serving New Markets

Expanding from the retail environment to challenges in the foodservice industry, the Kelloggs bulk cereal dispenser is created.

Featuring a patented auger that will not jam up or crush cereal, it will become a common sight at dining facilities.

Innovation Ahead of Its Time
1987
1987

Innovation Ahead of Its Time

Decades before current systems such as Red Box exist, Benchmarc designs and produces the first fully integrated video kiosk in a grocery store environment.

Video selection was through an electronic touch pad, which was an industry first.

Purpose-Built Facility
1989
1989

Purpose-Built Facility

After outgrowing their second location, the company moves into a new facility in Vernon Hills, Illinois.

Among the unique features of the custom-built building are a glass-roofed atrium for collaboration meetings with the clients.

Enhancing the Aisle
1990
1990

Enhancing the Aisle

Adding excitement to uninspiring gondola shelving, the first bannered gondola treatment in Toys R Us is developed.

This Lego program was on the leading edge of the explosion of dress up themed kits in retailers.

The Beginning of Shop In Shops
1991
1991

The Beginning of Shop In Shops

Benchmarc produces one of the first fixture enhancement programs that creates a store-in-store environment.

This modular approach in WalMart was ordered from a kit of parts that could fit stores of a wide range of sizes and layouts.

More Services for our Clients
1993
1993

More Services for our Clients

Fully automated storage and shipping capabilities are now available for our customers, offering unparalleled efficiency in the industry.

With the purchase of the Fulfillment Center, these services are significantly expanded, as well as the overall area for our storage and manufacturing capabilities.

Turning Warehouse into Retail
1994

Turning Warehouse into Retail

The ParkerStore concept is launched; what was once simply a storage space with a service desk becomes an organized, profitable shopping area.

Offering computerized in-house space planning, Benchmarc is able to custom design installations for different store layouts worldwide.

Bringing New Technology to Retail
1995
1995

Bringing New Technology to Retail

The Microsoft kiosk is developed, allowing shoppers to understand Windows software in-store.

This is the first large point-of-purchase piece ever produced for Microsoft, and one of the first interactive computer displays at retail.

Turnkey Solutions Provider
1997
1997

Turnkey Solutions Provider

In an effort to become a one-stop-shop for our display partners, Benchmarc becomes a distributor for Lozier fixtures.

Now, in addition to offering enhancements for stock fixtures, we can provide the actual fixtures themselves for retail installations.

Simplifying for the Brand and the Retailer
1999
1999

Simplifying for the Brand and the Retailer

A large, modular display program for Graco is released, the first of several that is developed for the spray equipment manufacturer.

This global program combined what had once been a series of unrelated cabinet displays into one cohesive system to simplify production and ordering.

Accelerating the Process
2000
2000

Accelerating the Process

MacGregor golf liked a concept presented for a fitting cart, but they had a very limited time to get it to market.

Going directly from a sketch to finished tooling in just eight weeks, this fitting cart was a milestone in our efforts to speed production time and a precursor of things to come.

Just For Fun- Plush Toys
2001
2001

Just For Fun- Plush Toys

Benchmarc produces Animal Alley, a large global display program for Toys R Us stores worldwide.

Having pioneered bannered gondola treatments in this same retailer years before, this new program pushes enhancements to the next level with dimensional dioramas and solar-powered, animated characters.

Sharing the Knowledge
2002
2002

Sharing the Knowledge

In an effort to help our partners in the creation of retail displays, the first Nuts and Bolts of P-O-P Seminar is presented.

Through this informative presentation, marketers and retailers learn what’s involved in specifying and designing point of purchase displays from some of our experienced associates.

Painting a Better Concept
2004
2004

Painting a Better Concept

Color chip displays are among the most complex displays to design, and the most time-consuming to develop.

A unique and patented system developed by Benchmarc and Sherwin Williams dramatically increases the speed-to-market of retail displays.

Rapid Prototyping for Rapid Manufacturing
2006
2006

Rapid Prototyping for Rapid Manufacturing

The addition of a three-dimensional printer enhances our state-of-the-art product development capabilities.

By creating actual representations of parts, this machine cuts down the time required to build detailed prototypes, as well as allowing developers to quickly finalize tooling and part designs and get them into production quickly.

Writing the Book on Point of Purchase
2007
2007

Writing the Book on Point of Purchase

The first printing of The Nuts and Bolts of P-O-P is made available. In this book, we share some of our four decades of experience to help others better understand the materials, processes, and terminologies involved in the creation of point of sale materials.

Can The Nuts and Bolts of P-O-P be useful to you? You can order your own copy by clicking here.

Exciting the Senses
2009
2009

Exciting the Senses

Shoppers often want to smell deodorant before they purchase it. Unfortunately, to do so they often spray the product all over the retail environment.

To solve this issue, the innovative ‘scent sniffer’ aroma sampler is developed for Unilever, utilizing a scent-imbibed plastic under a flip-up cover.

Point of Purchase History Discovered
2010
2010

Point of Purchase History Discovered

After 40 years, award-winning sculptures by Jim Krebs, one of Benchmarc’s founders, are uncovered and restored.

Click here to read more about this discovery.

Establishing a Footprint
2011
2011

Establishing a Footprint

The Crocs Merchandising System is developed to create multiple arrays of shop-in-shop layouts. Different finishes and graphics allow the system to visually blend in with any store.

Web-based ordering is now offered to our customers, further allowing customization for any retailer.

Sound Designs
2012
2012

Sound Designs

Klipsch partners with our firm to create a series of interactive displays for demonstrating their compact audio systems.

Sharing the same visual language, the display system presents a unified look to the different Klipsch products.