Goodbye Black and White
Goodbye Heavy Wood Grain
Goodbye to Flat Textures
It’s time to update the stark, cold material option of the old kitchen and bath showrooms.
Home remodeling has exploded as people spend more time at home than ever before, “home improvement and repair spending grew by nearly 3% to $420 billion in 2020, per a recent study by Harvard University’s Joint Center for Housing Studies (JCHS). Abbe Will, one of the report’s researchers, previously told Insider they expect the home remodeling market to expand even further in 2021 — by 4% — as homeowners complete discretionary projects or those they put off during quarantine.” – Business Insider
And now is the opportunity for brands and retailers to invest in new ways to capitalize on this boom.
One of the most obvious is to meet the shopper at the moment of purchase by refreshing showroom and retail display programs.
Comfort, cozy, hygge.
A Danish term for a special feeling of coziness and comfort, Hygge has become the standout theme in pinterest home decor.
Characterized by its lush fabrics, layers of pillows in neutral tones and prints, and muted colors that inspire curling up with a book next to a fireplace, over looking a tranquil landscape.
It’s a calming atmosphere to welcome a handful of close friends and family or indulge in self-care.
The rise in Hygge lifestyle is transforming the materials that people are selecting for their home sanctuaries, the kitchen and bathroom.
4 Material trends
Embracing the charm of hygge design, people are styling their homes to be personal sanctuaries. And it’s no surprise that this trend includes one of the most intimates rooms, the bathroom.
Below, we share 4 material trends to incorporate into your next showroom display program that appeal to the hygge aesthetic.
Muted colors, sheens and finishes are having their moment in the spot light.
These include matte or satin finishes of bold colors like rich navy and brassy rust.
A subtle change from bright to dull and shiny to matte can dramatically change the experience of a space. From energetic to relaxing, from sterile to inviting.
Flat, 1 dimensional walls are now a thing of the past.
Taking from the Japanese aesthetic of “Wabi-Sabi,” the philosophy of achieving perfection through imperfection. A beauty that can be seen in the imperfect, impermanent, and incomplete in nature.
Contrary to it’s hard nature, concrete presents a soothing aesthetic from it’s neutral gray tones and changing look based on it’s environment. Evolving with the changes in temperature, moisture and usage.
No longer only associated with grandma’s house, wallpaper has been given a new life.
From 3 dimensional textures to art deco prints and abstract forms, wallpaper has evolved into statement pieces. Great as a backdrop to a freestanding tub.
Fabrics are in and especially neutral twill. Adding softness and texture.
“When choosing the different elements that make up a Hygge inspired bathroom, it helps to play around with textures.” Huffington Post
From the whites, gray, tans and browns, twill provides a warmness compared to the stark nature of a painted wall.
Tempting people to feel the grains of each woven thread.
Bathroom showrooms have to stand the test of time while appealing to changing design/style trends.
In our blog post, we explore Hygge design principles and why people are gravitating towards it’s calming aesthetic. Along with 4 material trends to incorporate into your next retail display program.
Interesting in seeing how to add textures and dimension into your displays finishes? Or how to retrofit an existing program?
We’d be happy to share material samples and help you visualize your retail program. Reach out to us at firstname.lastname@example.org.