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An Homage to Yellow



AN HOMAGE TO YELLOW - BLOG COVER

Sunny

Youthful.

Happy.

Optimistic.

It’s no wonder why PANTONE chose the bright yellow – 3-0647 Illuminating as one of 2021’s Color of the Year.

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Complementing the PANTONE 17-5104 Ultimate Gray, this specific yellow that we’ll refer to as “Illuminating,” emotes a sense of strength and positivity. The duality of the gray and yellow provides a sunny and optimistic view for the future. ” A message of happiness supported by fortitude, the combination of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is aspirational and gives us hope. We need to feel that everything is going to get brighter – this is essential to the human spirit” – PANTONE

Which is exactly the hopefulness that can translate to retail.

Exploring the psychology of color in retail, yellow has a cheerful tone and works well in grabbing attention, ” it is typically useful in window displays because it grabs the attention of shoppers and primes them with a sense of optimism before experiencing your store.”

But before you start slathering a coat of yellow paint everywhere, it’s important to note how powerful the hue is. Used correctly,  it can create an initiation to something new and exciting. Used incorrectly, it can be blinding or scream cheap and manipulative.

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AN HOMAGE TO YELLOW

As an homage to the striking beauty of PANTONE’s 3-0647 Illuminating, we’ve curated a collection of our favorite uses in retail.

Starting with happy yellow boxes.

BAKE – BẾN NGHÉ, VIETNAM

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Starting with happy yellow boxes.

In a sea of light and medium gray sterile concrete, sit delectable cheese tarts on window-mounted display tables in front of a grid of yellow boxes.

Enticing pedestrians walking by, the boxes offer a colorful invitation to try delightful treats.

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Even when closed, the bold, joyful door is the perfect instagrammable location with it’s minimal design.

KONZEPP – HONG KONG, CHINA

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Multifacetted.

Designed to “suck people in,” Business of Fashion, this store front looks like a frozen in tessellation. Warping in multifaceted angles is in sharp contrast to the gray street when it sits, acting as a beacon.

 

INTRO – LOS ANGELES, CALIFORNIA

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In a world full of digital filters, this street sign from Small Office (a Los Angeles and New York based design resource and consultancy representing contemporary design) bring it to the real world.

Perfectly transparent with ultra-minimal graphics, it’s intriguing and a statement of ultra coolness.

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Contemporary designer furniture showroom are staged in front of yellow screens, creating vignettes within a larger studio space. “Small Office presented the show at Row DTLA, abandoning the typical trade show feel for an eclectic exhibition ready to explore. The barren space was transformed with a diverse selection of vignettes” – DESIGN MILK

AXEL ARIGATO GALLERY – STOCKHOLM, SWEDEN

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The 2017  pop up store for Axel Arigato was designed with a sole purpose of “creating a new experience for customers” – Dezeen

Stripping down the retail space, it created an industrial feel with neutral of gray and white. Leaving ample room for yellow to draw attention.

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