LUXURY RETAIL x ART
High end retailers from across the globe have been taking a cue from the art world for decades.
“Art and luxury have a long history of influencing each other to create timeless, aspirational experiences,” says Course Leader Federica Carlotto. “From creative and editorial collaborations with artists like Salvador Dali, Cindy Sherman, Ed Ruscha and Takashi Murakami, to brand and creative directors increasingly drawing on trends and philosophy of art in their work.” – Sotheby’s
So, it’s no surprise that this collaboration has continued with new artists.
We take a closer look at Dior’s SS20 design inspiration that come from beauty of archaeological finds. Especially ones of the future.
NEW BUYERS = NEW INSPIRATIONS
For a week, along the streets of Miami, the who’s who in fashion, art, style, culture, celebrity and so on gather to spectate at cutting edge art, sponsored by luxury brands such as Prada and BMW.
Hype culture has proliferated in street wear with brands like SUPREME taking over the resale market place. Especially with the collaborations with legacy brands such as The North Face, RIMOWA and Louis Vuitton.
Mixing the dichotomy of street wear and luxury has blurred over the decades and luxury brands are embracing artist with connections to popular culture.
It’s no wonder why designer fashion house, DIOR reached out to New York City based artist, Daniel Arsham, voted one to HypeBeast’s HB100 list for their top 100 influencers in the industry. Founder of Snarkitecture, a design agency, working with fashion brands, interior and architectural designers, with a complete line of functional design objects.
For Arsham’s “Future Relic” series (2013–2018), he imagined a variety of everyday objects as archaeological discoveries from a future, dystopian world. Casts of Polaroid cameras, cassette players, and mobile phones appear as eroding artifacts, illustrating how new technologies can quickly become obsolete.
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DIOR x DANIEL ARSHAM
Arsham partnered with Dior’s Kim Jones for the SS20 Men’s Collection.
BRINGING IT TO RETAIL
From runway to in-store, Dior brought elements of Arsham’s iconic style into their stores.
For example the crystalized concrete/marble like “C” + “D” monograms.