Blog

September 22nd, 2016 by benchmarc to Digital Trends

Your store display might seem like a pretty easy process: We design it, help ship it, you stock it and just like that, shoppers are picking up the product. Simple, right? Not so much… We understand your project is...

August 10th, 2016 by benchmarc to Digital Trends

So what’s your level on Pokémon Go? It’s safe to say that, by now, everyone has played if not heard of Pokémon Go, the augmented reality game from Niantic Labs (in which Nintendo and Google are investors). The game...

July 12th, 2016 by benchmarc to Digital Trends

According to an article by Inc.’s Adam Fridman, “POP marketing displays must be attention catching and constantly evolving… It is essential to spice things up and keep it interesting to create a broader impact. Ultimately, the most important advantage...

May 7th, 2016 by benchmarc to Digital Trends

In “5 Retail Trends in 2016”, Larry Alton of TECH.CO tells us that technology in the retail space is happening at an impressively swift rate. It highly effects all aspects of the purchase path and projects involving the customization...

March 15th, 2016 by benchmarc to Digital Trends

In-Store vs. Online is a constant digital battle. As a POP company, we’re seeing retailers bring the heat using digital POS (point of sale) technology to create “destination commerce” …to make in-store worth experiencing. We’re seeing POS give consumers...

February 4th, 2016 by benchmarc to Digital Trends

The needs and preferences of two prominent generations will continue to drive retail. While millennials are a popular focus, we can’t forget that baby boomers are equally important. In fact, a large number of boomers will be in their...