Overseas manufacturing saves 30%…doesn’t it?!?! Yes, it can…but not always. Before you automatically assume that you’re going to get significant cost reduction by using overseas production, ask yourself a few important questions. 1. Are the materials subject...Read More
NeoCon 2019 Sustainability, Simplicity, Wellness & Modular Design Another year of the NeoCon conference located in downtown Chicago’s legendary Merchandise Mart has yet again come and gone. Benchmarc’s design and sales teams had the opportunity to witness at...Read More
It’s Not all About Clicks Digitally native companies moving into the brick and mortar retail space The line between digitally native and operating brick and mortar locations continues to blur as more brands are coming to the realization of...Read More
Shoppers today expect more It’s no secret that retail is evolving. This transformation and call to change celebrates retail environments that focus on the holistic customer experience. Unique, captivating, and convenient elements being integrated into a retail environment...Read More
From trend to a go-to marketing strategy The pop-up store has gone from a fast evolving trend to a go-to marketing strategy for retailers looking to extend the brand and introduce new products. Pop-up shop operations collectively bring in...Read More
Forecast of 2019 Retail Design Trends From greater personalization to “social shopping,” retailers are finding design characteristics and technologically driven ways to meet shoppers’ needs. Today’s customers expect more from brands than ever before, and it’s these demands that...Read More
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