Blog

July 12th, 2016 by benchmarc to Digital Trends

According to an article by Inc.’s Adam Fridman, “POP marketing displays must be attention catching and constantly evolving… It is essential to spice things up and keep it interesting to create a broader impact. Ultimately, the most important advantage...

May 7th, 2016 by benchmarc to Digital Trends

In “5 Retail Trends in 2016”, Larry Alton of TECH.CO tells us that technology in the retail space is happening at an impressively swift rate. It highly effects all aspects of the purchase path and projects involving the customization...

March 15th, 2016 by benchmarc to Digital Trends

In-Store vs. Online is a constant digital battle. As a POP company, we’re seeing retailers bring the heat using digital POS (point of sale) technology to create “destination commerce” …to make in-store worth experiencing. We’re seeing POS give consumers...

February 4th, 2016 by benchmarc to Digital Trends

The needs and preferences of two prominent generations will continue to drive retail. While millennials are a popular focus, we can’t forget that baby boomers are equally important. In fact, a large number of boomers will be in their...

January 18th, 2016 by benchmarc to Digital Trends

Sure, we all make and try to keep personal New Year’s resolutions, but what about in business? At Benchmarc, we know that pushing ourselves and making an honest assessment of ourselves is critical to stay ahead of our competitors,...

November 10th, 2015 by benchmarc to Digital Trends

                  The future of retail marketing is brick-and-mortar stores – but not as they exist today. Instead, think about stores that bring the e-commerce experience into the physical realm and eliminate...

September 21st, 2015 by benchmarc to Digital Trends

Featuring Vice President of Operations, Ken Peterson