Shoppers trying out a product in a brick-and-mortar store and then finding the best price online is one most retailers understandably dislike.
So it’s strange to find a new store open in Palo Alto, California presenting each product out of the box, next to an iPad that gives real time pricing across numerous internet channels. Most products in Beta (spelled B8ta) are high-tech items that a shopper will likely want to sample before making a big spend.
So what pays to keep the doors open? While B8ta makes a small cut off items they sell, the brands that display in B8ta pay rent for their space. These brands can put in new products faster than they could in a traditional retailer and gauge response quickly.
B8ta is looking at opening more outlets now, but is this the start of a game-changing revolution or Silicon Valley flash-in-the-pan?
Let us know what you think in the comments below!