In 2026, POP displays must be measurable, updateable, and accountable. Explore the trends reshaping retail displays and how brands should respond.

It’s About to Change the way we look at marketing in-store Beginning in 2026, Best Buy is launching “Store Takeover Packages,”  a new offering that allows brands to expand their advertising reach with multiple touch points throughout Best Buy stores. These takeovers will include everything from exterior windows to interior displays, interactive screens, aisle fixtures, and even checkout counters. Physical brick-and-mortar has long been an underused opportunity, which is surpr

How value engineering drives smarter, scalable, and more sustainable retail displays. Value engineering isn’t about spending less—it’s about designing smarter. At Benchmarc Display , every fixture is built to adapt, scale, and perform across its lifecycle. By combining creative design thinking with precision engineering, we enable brands to deliver standout in-store experiences while controlling cost, complexity, and waste. What does “value engineering” really mean (and why