Modular display systems are transforming retail, and the agencies behind them matter more than ever. Benchmarc combines strategic planning, smart engineering, scalable design, and cost-conscious technology to build display programs that evolve with brands. From countertop units to full retail environments, discover the six reasons Benchmarc is a trusted partner for modular point-of-purchase display systems in modern retail.

In 2026, POP displays must be measurable, updateable, and accountable. Explore the trends reshaping retail displays and how brands should respond.

It’s About to Change the way we look at marketing in-store Beginning in 2026, Best Buy is launching “Store Takeover Packages,”  a new offering that allows brands to expand their advertising reach with multiple touch points throughout Best Buy stores. These takeovers will include everything from exterior windows to interior displays, interactive screens, aisle fixtures, and even checkout counters. Physical brick-and-mortar has long been an underused opportunity, which is surpr