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ecommerce meets irl

3 Must-See Omnichannel Retail Experiences in Chicago’s Gold Coast

Chicago's Gold Coast neighborhood is renowned for its upscale shopping and vibrant atmosphere, making it the perfect destination for retail innovation. Among the many stores that call this area home, three stand out for their groundbreaking approaches to omnichannel retailing: The RealReal, Reformation, and Glossier. Each of these brands started online and has seamlessly integrated digital and physical shopping experiences, pushing the boundaries of what retail can be.

Let’s dive into what makes these stores must-visit destinations for the modern shopper.

The RealReal

Luxury Resale with a Focus on Authenticity

The RealReal has revolutionized the luxury resale market, providing a trusted platform for buying and selling authenticated pre-owned luxury items. Their Gold Coast store encapsulates this mission, blending the digital and physical realms to create a seamless shopping experience.

Building Trust and Credibility

One of the key features of The RealReal's store is its emphasis on product authenticity. With on-site authenticators, customers can have complete confidence in the legitimacy of their purchases. This trust-building measure is crucial in the luxury market, where authenticity is paramount.

Encouraging Consignment

The RealReal doesn't just sell luxury items; they also buy them. Throughout the store, promotional cards encourage visitors to list their items on the site, offering a streamlined process for those looking to sell. This dual functionality of the store as both a retail and consignment hub enhances customer engagement and trust.

Limited In-Store Selection

The store offers a curated selection of items, emphasizing quality over quantity. Their limited selection strategy not only, highlights the most coveted pieces; but also drives customers to explore the full inventory online. The seamless integration of in-store and online experiences exemplifies the omnichannel approach.


Digitally-Driven, Sustainable Fashion

Reformation is a brand known for its sustainable fashion and innovative retail experiences. Their Gold Coast store offers a perfect blend of physical and digital shopping, providing a unique and efficient customer journey.

Minimalistic Aesthetic

Upon entering Reformation, shoppers are greeted by a clean, minimalistic design. Simple metal racks display a sampling of the brand’s stylish apparel, creating an uncluttered and visually appealing space. This aesthetic aligns with Reformation’s commitment to sustainability and simplicity.

Interactive Digital Experience

The store’s white-walled interior is adorned with multiple touchscreen monitors. These digital displays allow customers to browse the entire Reformation collection, check availability, and request fitting rooms—all at their fingertips. This integration of technology enhances the shopping experience, making it more interactive and personalized.

Seamless Fitting Room Process

Upstairs, the minimalistic feel continues. When a customer requests a fitting room via the touchscreen monitors, an attendant guides them to their room. This efficient process ensures that shoppers can quickly and easily try on their selections, bridging the gap between online convenience and in-store experience.


Engaging, Community-First Beauty Shopping

Glossier has redefined beauty retail with its vibrant, community-focused approach. Their Gold Coast store is a testament to their commitment to creating immersive and engaging shopping experiences.

Playful, Sensory Interior

Glossier’s store is a visual and sensory delight, with brightly colored pastel interiors that invite shoppers to explore. The playful design engages all senses, encouraging interaction with the products. This sensory experience makes shopping at Glossier both fun and memorable.

Knowledgeable Associates

Friendly and knowledgeable store associates are always on hand to guide customers through the product selection. This personalized service aligns with Glossier’s community-first approach, ensuring that each shopper feels valued and understood.

Streamlined Checkout Process

Glossier has taken cues from its e-commerce roots to streamline the checkout process. Sales associates use tablets to select products and process payments on the go, while a team in the back prepares the orders. Customers then pick up their purchases at an order pickup window, making the checkout process smooth and efficient.

Experience the Future of Retail

These three stores—The RealReal, Reformation, and Glossier—are not just places to shop; they are destinations that offer unique, cutting-edge retail experiences. By seamlessly integrating digital and physical shopping, they provide a glimpse into the future of omnichannel retailing.

Whether you’re hunting for authenticated luxury items, seeking sustainable fashion, or indulging in innovative beauty products, the Gold Coast neighborhood has something for everyone. Each store’s unique approach to retail ensures that every visit is not just a shopping trip, but an experience.

Next time you find yourself in Chicago’s Gold Coast, be sure to visit these must-see stores. For more insights into the latest retail trends and inspiration, follow @BenchmarcDisplay. Happy shopping!

The RealReal

66 E Walton St

Chicago, IL 60611


56 E Walton St

Chicago, IL 60611


932 N Rush St

Chicago, IL 60611


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