Reinventing Dealer Fixtures

Case Study: Bandit Industries

How Benchmarc Revved Up Bandit Industries’ Dealer Fixtures with a Build-to-Order Overhaul

When the Fixture Gets in the Way of the Brand

Bandit Industries, a leader in wood chippers and industrial equipment, faced a common problem in retail display: their dealer fixtures weren’t working as hard as their products.

Their existing display had product samples that covered their logo and graphics, leaving the brand underrepresented. The graphics themselves were poorly fitted and didn’t reflect the rugged, professional quality Bandit is known for. On top of that, the fixture only held product samples, it couldn’t showcase branded merchandise like hats, shirts, or brochures.

For a company with a strong brand reputation and loyal customer base, this was a missed opportunity. Bandit needed a fixture that worked smarter: one that could flex with their product line, reflect their brand quality, and support additional sales of branded gear.

The Challenge

Bandit needed a fixture that worked smarter: one that could flex with their product line, reflect their brand quality, and support additional sales of branded gear.

Here’s what wasn’t working with the old dealer fixture:

1. Logo + Graphics Obstruction

   Product samples literally covered Bandit’s graphics and bulldog logo. Instead of reinforcing brand recognition, the fixture was hiding it.

2. Graphics Misfit

   The panels didn’t align correctly. Edges were mismatched. The graphics felt like an afterthought instead of a professional extension of the Bandit identity.

3. No Room for Merchandise

   Bandit wanted to go beyond showing off samples. Hats, t-shirts, and branded gear are a revenue driver and a relationship-builder. But the existing fixture had nowhere to put them.

4. Dealer Frustration

   Dealers needed flexibility. Each had unique product focuses and space constraints, but the old fixture was static and one-size-fits-nobody.

In short: Bandit’s fixture didn’t reflect their quality, didn’t serve their dealers, and didn’t give customers that “wow” factor when they walked in the door.

The Solution

 A Fixture Worthy of the Bandit Name

1. A Solid Metal, Two-Sided Fixture

   We built a robust, industrial-strength fixture to echo Bandit’s reputation for toughness. Two sides doubled the branding and merchandising capacity without eating up floor space.

2. Magnetic Graphics

   Gone are the misaligned graphics. Now dealers can swap, align, and update high-quality magnetic panels in minutes, without tools or headaches.

3. Universal Product Holders

   Instead of awkwardly covering logos, custom-designed universal holders allow 3D-printed samples to be showcased cleanly and securely.

4. Merchandising Options

   Dedicated holders for hats, apparel, and brochures expanded Bandit’s ability to cross-sell branded gear and deliver the full Bandit experience.

5. Digital Dealer Portal

   This was the game-changer: Benchmarc designed a custom website where dealers could:

   • Configure their displays.

   • Preview how graphics and merchandise would look.

   • Place preorders directly through the portal.

6. End-to-End Execution

   Enter Benchmarc’s Build-to-Order system. Benchmarc handled it all: production, assembly, storage, packing, and shipping. Bandit’s team didn’t have to lift a finger.

The Results

Dealer Engagement + Brand Elevation

The impact was immediate:

• Brand Visibility

  The bulldog logo now commands attention instead of hiding behind samples.

• Dealer Excitement

  Dealers loved the portal and the flexibility to configure fixtures to their needs.

• Merchandise Sales: 

  The addition of apparel and accessories created new revenue streams and brand touchpoints.

• Operational Efficiency: 

  With Benchmarc’s Build-to-Order system, Bandit no longer had to manage complex logistics. We produced, stored, and shipped fixtures on demand.

• Scalability

  As Bandit’s dealer network grows, the system scales seamlessly.

What’s Your Fixture Problem?

At Benchmarc, we love challenges like this. Maybe your fixtures don’t align with your brand. Maybe your dealers need more flexibility. Maybe you’re stuck managing logistics when you should be managing growth.

Whatever your “Bandit” problem is, our Build-to-Order system is ready to solve it.

Let’s build your next display story.