Explore the materials and processes used in today's point-of-purchase displays. This workbook is designed for the professional who is involved – or soon to be involved – in merchandising management and who plays an active role in specifying, ordering, or approving P-O-P. And, it provides specific, detailed information on a subject that is essential to every P-O-P practitioner: the materials and processes available for the manufacture of point-of-purchase displays.