by Christina Riley to POP 101, Uncategorized
NEW RETAIL DISPLAY PROJECT? START IT OFF RIGHT WITH AN AWESOME DESIGN BRIEF! A design brief is a roadmap to successfully executing a design project (no matter the size, quantity, timeframe or budget) and keeps everyone involved...
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by benchmarc to POP 101, Uncategorized
Running a display program is both challenging and rewarding, however financial challenges can happen at any point of the project. Starting with defining the goals, reviewing concepts and managing the logistics we delve into what can lead into unexpected expenses...
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“Beware of little expenses; a small leak will sink a great ship” – Benjamin Franklin The fact is, you might not even see these storage cost. …But whether you get a bill for retail display warehousing or not,...
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by benchmarc to Manufacturing, POP 101
Overseas manufacturing saves 30%…doesn’t it?!?! Yes, it can…but not always. Before you automatically assume that you’re going to get significant cost reduction by using overseas production, ask yourself a few important questions. 1. Are the materials subject...
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by benchmarc to Design Trends, Retail Trends
NeoCon 2019 Sustainability, Simplicity, Wellness & Modular Design Another year of the NeoCon conference located in downtown Chicago’s legendary Merchandise Mart has yet again come and gone. Benchmarc’s design and sales teams had the opportunity to witness at...
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by benchmarc to Digital Trends, Retail Detail, Retail Trends, Visual Merchandising
It’s Not all About Clicks Digitally native companies moving into the brick and mortar retail space The line between digitally native and operating brick and mortar locations continues to blur as more brands are coming to the realization of...
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by benchmarc to Benchmarc Capability, Digital Trends, Retail Trends, Technology in Retail
Shoppers today expect more It’s no secret that retail is evolving. This transformation and call to change celebrates retail environments that focus on the holistic customer experience. Unique, captivating, and convenient elements being integrated into a retail environment...
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