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Colors on Displays

The Art of Selling Color

Dutchboy Paint Display at Menards Hardware Store

When it comes to the retail industry, the power of visual appeal cannot be underestimated.

In a world where consumers are constantly bombarded with choices, capturing their attention and guiding their purchasing decisions can be a challenge.

For nearly 50 years, Benchmarc has revolutionized the way retailers showcase and sell color and we want to share our expertise in creating visually captivating and functional paint displays. In this blog post, we unveil the artistry behind our stunning paint display solutions and explore how they enhance the retail experience.

Creating an Immersive Retail Experience

Selling paint is not just about displaying paint chips on shelves.

It’s about creating an immersive experience that evokes emotions and inspires customers.

QR Codes are a great way to engage shoppers while they continue to shop in-store and at home.

Scanning QR Code on Paint Display

Think about enlisting a team of skilled designers to take into account various elements to craft visually captivating displays that will ensure your next paint display engages and entices shoppers, such as lighting, signage, and layout.

Functional and Practical Designs

While aesthetics are crucial, paint displays are not just about looks; they are designed to be practical and functional.

Incorporate features such as adjustable shelving, organized color palettes, and product information signage. These elements enhance the customer experience and make it easier for shoppers to navigate through the variety of paint options available.


Also keep in mind your best advocates in-store, the store associates. How easy will the display be to maintain and how exciting will it be to share?

Innovative Materials and Technologies

Staying at the forefront of industry trends by employing innovative materials and technologies is a great way to improve and elevate your paint display.

From interactive touchscreens that allow customers to explore color swatches digitally to incorporating augmented reality features that enable customers to visualize how different paints will look in their own space. Your retail display partner will help you push boundaries that provide an immersive and technologically advanced retail experience. Blending traditional displays with cutting-edge innovations helps retailers stand out from the competition and create memorable interactions with their customers.

Dutchboy Paint - Interactive Paint Display - Menards

Tailored Solutions for Every Retailer

Not all retailers are the same.

Offering tailored solutions that align with the brand image and target audience of their clients is essential to meeting each retailer’s demands.

Whether it’s a small independent paint store or a large chain retailer, we collaborate closely with our clients to understand their goals and deliver custom-designed paint displays that perfectly represent their brand. This personalized approach ensures that the displays not only showcase the colors effectively but also seamlessly integrate with the overall store aesthetics and ambiance.


In the world of retail, where competition is fierce and attention spans are fleeting, Benchmarc shines as a master of the art of selling color.

Creating visually captivating and functional paint display solutions, they bring the beauty and possibilities of color to life, transforming the retail experience for both customers and retailers. By combining creativity, strategic placement, functional designs, and innovative technologies, Benchmarc continues to set new standards for paint displays, ensuring that each one becomes a masterpiece that captures attention, inspires imagination, and drives sales. So, if you’re a retailer looking to make a bold statement with your paint displays, Benchmarc is the partner that will help you turn color into an unforgettable experience.

Reach out to us if you’re interested in learning more about refreshing your display program at:


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