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POWERSPORTS FIELD GUIDE
Can Shoppers understand your display in 7 seconds?
A practical 7-second Field Guide for pressure-testing shoppability across dealer displays, accessories, apparel and parts.
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Use it on your next store walk to identify where shoppers may be working to find, understand, compare, or interact with the products in front of them.
Frequently asked questions
What is the 7-Second Shoppability Audit?
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Why seven seconds?
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Who is the field guide designed for?
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What should we look for during the audit?
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Is the audit specific to our industry?
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How should we use the guide?
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Can Benchmarc review one of our existing displays?
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