CASE STUDY / DUTCHBOY/ PAINT DISPLAY REFRESH
A retail display refresh built to extend the value of what was already in store.
Benchmarc developed a refurbishment strategy for Dutch Boy that updated the customer-facing display while preserving usable internal fixture components already deployed at retail.
CLIENT
Dutchboy
INDUSTRY
Paint + Home Improvement
APPICATION
Paint Merchandising
DISPLAY TYPE
Retail Display Refresh
THE CHALLENGE
Update the retail experience without replacing the entire fixture.
Cabinet hardware is a high-choice category. Shoppers may need to compare style, scale, finish and application across dozens of options. The display therefore has to do more than hold product, it has to organize the decision.
For an established display already deployed across retail locations, a brand update can trigger replacement of structural components that are still performing. The opportunity was to create a new Dutch Boy presentation while working intelligently with the existing fixture architecture.
Preserve usable infrastructure
Create enough structure for shoppers to understand the assortment without flattening the breadth of choice.
Simplify field execution
Engineer the refresh so installed fixtures could be updated consistently across multiple retail locations.
Modernize the customer-facing experience
Develop exterior components and graphics capable of delivering the updated brand presentation.
Control program complexity
Balance design, manufacturing, packaging, shipping and installation requirements as one coordinated system.
THE SOLUTION
Change what needed to change. Keep what still worked.
Benchmarc designed the refresh around the existing internal fixture structure. New exterior components were engineered into refurbishment kits that could be manufactured, packaged and deployed to coordinated installation teams.
REUSE
Retain usable structural components.
STANDARDIZE
Create repeatable parts and kits.
REFRESH
Redesign the shopper-facing elements.
DEPLOY
Coordinate production through installation.
VALUE ENGINEERING
A fixture refresh can be a system decision, not just a design decision.
The strongest refresh programs begin with a practical question: what actually needs to be replaced? Retaining usable fixture infrastructure can reduce the amount of material that must be manufactured, packaged, transported and installed.
Existing Fixture
Engineering Review
New Components
Refurbishment Kits
Shipping
Field Installation
Refreshed Display
THE RETAIL PROGRAM
Designed around the realities of a national refresh.
.png)
A refresh has to work beyond the design studio. Components need to fit the installed fixture, arrive intact, make sense to installers and create a consistent presentation when the work is complete. Benchmarc approached the program as an integrated retail system rather than an isolated fixture redesign.
%20(1).png)
BENCHMARC SCOPE
From existing fixture to refreshed retail experience.
Retail Display Design
Manufacturing
Engineering
Assembly
Prototyping
Packaging + Fulfillment
Value Engineering
Program Management
THE OUTCOME
A smarter approach to evolving an established display program.
Extended fixture lifecycle
Existing internal structure continued to provide value rather than being unnecessarily replaced.
Reduced replacement requirements
New manufacturing was concentrated on components needed for the refreshed presentation.
More efficient deployment
Purpose-built refurbishment kits supported coordinated field installation.
Consistent brand presentation
A common shopper-facing experience could be executed across the installed program.
PROJECT GALLERY
Dutchboy at retail.
Refreshing an existing retail display program?
If your fixture network needs to support a rebrand, packaging update, new assortment or changing retail requirements, the first question does not always have to be “What should we replace it with?”
Benchmarc can help determine what can be retained, what should be redesigned and how the program can be engineered around manufacturing, logistics and field execution.